The inverted pyramid is a principle borrowed from journalism for effective content writing. It helps readers gain the most important knowledge right under the headline. It presents the most vital points that readers must know at the beginning of the article. It lets readers quickly skim through written content, absorb the elements that appeal to them, and decide to continue reading the article or not. Making people wait and search all the way to the bottom of the news article can cause them to switch their attention. The inverted pyramid for content marketing satisfies their need for information and enhances recall value.