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Conversations with prospects and customers are the best way to understand their pain points -- but what's the point if no one in your organization knows abt it?

Most information is lost once the Zoom call ends.

But Yaag - isn't this where conversation intelligence helps? Yes and no.

Yes -- there is a lot discussed about conversation intelligence - but it's not all just about call analytics and sales coaching.

No -- what's conversation intelligence beyond the hype? Where does it really help? Who can use it?

I love the way Aditya Kothadiya has put things together in terms of what Conversation Intelligence means to someone in: (a) Founding stage

(b) Ramping up their sales and marketing

(c) Growth stage and

(d) Enterprise

It's a must read post...