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Keyword research should be the basis of any online marketing campaign.

So what is a keyword exactly?

How are keywords used online?

How do you select the right keywords for your company to include in your content to help you rank higher in search engines?

And how do you find the language of your potential visitors and use this knowledge to optimize your content?

In this humongous guide, User Growth shows you how you can use keywords for SEO the RIGHT way, so you get the traffic, leads and sales you need.