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Aptly titled for its subject matter, “Dream Crazier” is Nike’s newest marketing campaign. Unlike its title, the ad’s focus on female empowerment doesn’t seem like a crazy choice for Nike to make. According to a report from Edelman, 64% of consumers are driven by their beliefs when purchasing. As a result, brands continue to take a stand on cultural and social issues in their marketing, making ads like this less surprising.

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