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Is growth an inevitable outcome of the SaaS business model? Of course, not. But what does data tell us about companies that are making it so? Let’s find out.
"Prepare for continual price optimization" - of all the lessons in here, this is really key.
Pricing is not set it and forget about it.
If your product is improving then by definition it is becoming more valuable and you should consider charging more for providing that additional value.
Would've loved more detail on the bit about "someone needs to dedicate at least one day per week (on average) to collecting pricing feedback and research, collating findings, and presenting them to your wider pricing committee."
Its not entirely clear how this process should work - but perhaps that is a separate blog post in its own right :)
Hey John - Patrick here (author of the post and the data). Definitely we could write for days on this topic. :)
Here's a book we wrote (140 pages for free) that you can check out for me, of course: https://www.priceintelligently.com/developing-your-saas-pricing-strategy
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