The right users may be signing up for your free trials… They may be activating. They may be experiencing AHA moments and getting value out of what your SaaS offers. They may be the perfect candidate for a paying customer. But here’s the problem: too many of them are not buying. They’re not converting from free to paid. They should convert. But they’re just… not. Could be your free trial is too long. Could be your pricing is wrong. Could be your whole business model is wrong. Or it could be something much simpler – it could be this: You’re still sending onboarding emails when your trial user is ready for sales emails There comes a time when your prospect is actually ready to buy. The nurturing stops. And the closing begins. This is where it comes down to what you say and how you say it. It comes down to copy.