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The right users may be signing up for your free trials… They may be activating. They may be experiencing AHA moments and getting value out of what your SaaS offers. They may be the perfect candidate for a paying customer. But here’s the problem: too many of them are not buying. They’re not converting from free to paid. They should convert. But they’re just… not. Could be your free trial is too long. Could be your pricing is wrong. Could be your whole business model is wrong. Or it could be something much simpler – it could be this: You’re still sending onboarding emails when your trial user is ready for sales emails There comes a time when your prospect is actually ready to buy. The nurturing stops. And the closing begins. This is where it comes down to what you say and how you say it. It comes down to copy.

  • JC

    Janet Choi

    over 2 years ago #

    Rawr, this is so great!! I especially love the lesson about not thinking about email as an email, which gives you permission to break away from email habits to be so much more intentional and holistic in approach.

    • JW

      Joanna Wiebe

      over 2 years ago #

      That was definitely a liberating moment for me when I realized that, once the subject line and from name are written, an "email" doesn't have real email properties that are different from the properties of a sales letter. Agreed! It's very freeing.

  • AS

    Angel Sandoval

    over 2 years ago #

    Awesome article! Definitely will be trying some of the lessons highlighted from the post!