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Here is a brief summary of the top 10 things, more in the post.

Takeaway #1 – List Posts Are Huge

Takeaway #2 – Use ‘You’ & ‘Your’ A Lot

Takeaway #3 – Help Your Readers Imagine A Better Life

Takeaway #4 – List-posts Do Best On Facebook, Twitter, and LinkedIn

Takeaway #5 – Video Is Most Popular On Facebook

Takeaway #6 – Customize Headlines For Each Social Network

Takeaway #7 – Pinterest Offers HUGE Shares If You Can Reach The Audience

Takeaway #8 –At The End Of The Day, It’s Hard To Beat Facebook

HUGE Takeaway #9 – Emotional Headlines Get Shared More

Takeaway #10 – You Can Easily Quantify The Emotional Value Of A Headline

  • GS

    Gordie Smith

    over 5 years ago #

    The Emotional Marketing Value Headline Analyzer is incredibly cool. http://www.aminstitute.com/headline/

  • NK

    noah kagan

    over 5 years ago #

    Ha. This isn't public yet but hey it's the GH family :)

  • GM

    Garrett Moon

    over 5 years ago #

    Hey, just wanted to submit an update on this. We just launched a free tool for analyzing headlines that combines a bunch of this data. Would LOVE to hear some feedback if anyone has some: http://coschedule.com/headline-analyzer

  • MM

    Marsha Mann

    over 5 years ago #

    Those were really good tips. It was short but very informative.

    I really like the idea of giving readers a better life to think about I'm going to use that one.

    • GM

      Garrett Moon

      over 5 years ago #

      That's awesome. I think that simple change in mindset can really make a huge difference when it comes to using content for traffic. Good luck!

  • TH

    Tricia Harris

    over 5 years ago #

    Wow - thanks for the post. I've learned that some of my headlines are pretty darned good and others are crap. I'll be using these rules from now on.

  • JW

    Justin Winter

    over 5 years ago #

    Excellent roundup, super helpful here across content marketing *obviously*, but then also for any CRO, ad copy, email subject lines/content, social copy, and more. Great stuff.

  • TM

    Tom Maiaroto

    over 5 years ago #

    If you are looking additional data for studies, I have hundreds of gigabyte worth... http://www.viralityscore.com/ ... I've been measuring the virality of articles from over top 100 news sites for a good while. It could not only tell you the best titles, but also things like best colors to use, if you should include videos or images, etc. I have semantic data around all of it too, so things like people, companies, places, and so on. For example, see: http://www.viralityscore.com/3-day-report/Barack%20Obama ... Just let me know if interested.