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Making a Twitter ad doesn’t look too difficult. Come up with 140 characters, add an image, and BAM! you’ve got yourself an ad.

But once you start to drill down into trying to make your ad really great, one that gets the likes and retweets it deserves, you start to realize the challenges!

What’s the optimum tweet length?
Should I include an image or not?
A Lead Generation Card or not?
And Should I try and get other brands to follow along?

Here you can find the answer to these questions.