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Quuu analysed their top performing tweets of 2018 so far to learn how to drive engagement on Twitter.
They discovered 6 main takeaways, covering post type, the optimum number of hashtags, whether or not to use emojis, and more.
Interesting insights I can confirm based on my own social media management experiences in most cases.
One thing that struck me as unusual is that tweets containing links performed better than those with images or just text.
I know what you mean, but I think this reflects the nature of the platform. In the B2B space, Twitter is for providing value (mostly through sharing content) and having conversations. Whereas Instagram is about visual content.
True, but other stats say that tweets with outgoing links perfom worse than image or text tweets.
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