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The biggest determinant of whether a blog post will convert is not the call-to-action (CTA) that you place inside of a post, but rather the idea behind the blog post itself.

This fact — that the topic is more important than traffic for conversions — dramatically changes the way you do content marketing for any business that’s selling a product or service.

In this post, I want to share some of the specific tactics we’ve used to identify pain points, learn customer questions, and more that give us a list of blog post ideas to go after. This is a tactical post that will teach our method of how to do content ideation from a conversion and customer pain point perspective.

  • DS

    Danavir Sarria

    14 days ago #

    Great article!

  • ES

    Emil Shour

    14 days ago #

    Great article guys! I've been guilty of this many times - creating posts for traffic, but the topic is irrelevant to the product so it barely converts (no matter how many things we try).

    Solid tips in here on finding good topics to write about :)

    • BH

      Benji Hyam

      14 days ago #

      It's not to say that creating blog posts for traffic can't add value.

      For example, in order for this approach to work really well, you'll need a fairly strong domain. So if you're starting off with a newer site, creating content that's meant to gain links or shares isn't a bad strategy.

      Just be conscious of the purpose of each piece of content you create.

  • OS

    Olivia Seitz

    14 days ago #

    Such great advice, as always. I especially love how some of the highest-converting posts aren't the highest traffic... it's counterintuitive but works so well.

    • BH

      Benji Hyam

      14 days ago #

      It is really counterintuitive. Measuring the right things helped change our perspective on what content we should prioritize.

  • GK

    Gangadhar Kulkarni

    12 days ago #

    Informative post indeed...!!!

    The guidelines you shared here to choose a topic for writing that generates extensive web traffic...Really helpful thanks...!!!

  • GK

    George Kitsos

    11 days ago #

    Thank you! Nice advices! They are always useful.

  • MJ

    Mary Jones

    11 days ago #

    That turned up pretty useful. Thanks for your article.

  • JC

    Jack Carter

    10 days ago #

    I especially love how some of the highest-converting posts aren't the highest traffic. The guidelines you shared here to choose a topic for writing that generates extensive web traffic.

  • NV

    Nikoleta Vajdová

    2 days ago #

    Perfect article! Thank you :)

  • BA

    Bonnie Anderson

    1 day ago #

    Great information!

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