The biggest determinant of whether a blog post will convert is not the call-to-action (CTA) that you place inside of a post, but rather the idea behind the blog post itself.
This fact — that the topic is more important than traffic for conversions — dramatically changes the way you do content marketing for any business that’s selling a product or service.
In this post, I want to share some of the specific tactics we’ve used to identify pain points, learn customer questions, and more that give us a list of blog post ideas to go after. This is a tactical post that will teach our method of how to do content ideation from a conversion and customer pain point perspective.
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