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Here's the gist: Rather than using conventional feedback loops, companies today are employing a new, stronger habit-forming mechanism to hook users-the Hook Model. At the heart of the Hook Model is a variable schedule of rewards: a powerful hack that focuses attention, provides pleasure, and infatuates the mind.

  • AA

    Anuj Adhiya

    over 5 years ago #

    Consider the framework of the article viz GH

    1. Rewards of the tribe:
    "With each....post, users wonder how much social validation they’ll receive"

    GH does this via the upvoting mechanism & recognition of top posts on Twitter

    2. Rewards of the hunt:
    ".. the hunt for information engages users"....."Using...short, attention-grabbing text, the list is a variable reward mechanism designed to keep you hunting for your next discovery."

    GH does this via the "More Articles" & ability to sort by latest/most discussed.

    3.Rewards of the Self
    "... rewards we seek for personal gratification."
    GH allows for this via the commenting system.

    Well played, GH, Well played.

  • RH

    Ryan Hoover

    over 5 years ago #

    Nir's releasing his book soon (before the end of the year). Subscribe to his blog to get the free ebook: http://www.nirandfar.com/subscribe

    Disclosure: I'm helping him write it.

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