Leave a comment

Customers expect to be treated a certain way in return for their business. Understanding these expectations and how to go about delivering against them is crucial if you want to succeed and earn repeat customers.

Scratch beneath the surface and you soon discover a world of subtly nuanced dos and don’ts that aren’t represented in a legal contract.

They are represented in the psychological contract.

What is a psychological contract?

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.
SHARE
15
15