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NEW YORK: Walmart, the retail giant, has successfully tapped into the notion of "growth hacking" to create a range of powerful tools and solutions for its customers.
Good find @brandwinnie ! Thanks for bringing this to my attention.
Bigger companies seem to be just embracing smarter marketing in general, being data driven and tapping into true customer needs through the process of studying analytics and understanding customers/audience better with the technology now readily available.
With more and more big companies embracing that mindset, I hope this starts to trickle down to academia, or kids fresh out of college are in for a rude awakening.
Pity you have to sign up to read report, couldn't be arsed
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