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This post features some actionable takeaways from Rafi Chowdhury – a video marketing expert who was part of the original exclusive Facebook for Creators Launchpad program. He has created, promoted, and monetized videos for Facebook that have received more than 86 million views and has also been named among the Top 10 Branding Experts to Follow by Sujan Patel.

In the interview, you'll see:
— What is the role video needs to play in the growth stack?
— How can you make video work for brand building and showing your brand's personality?
— What are the exact steps you need to follow to make video an effective performance tactic?
— What are the different components of success for video on YouTube and Facebook?