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a. If you aren't putting data into an analytical database, it's the most important thing you can do. It'll take a while. It'll probably be more expensive than you want, but it will absolutely change your business.

b.Give business users a tool that empowers them to answer questions on their own, as much as you can.

c. Then define success metrics, and success metrics should absolutely focus on engagement and retention. Go for the shallow, low-hanging fruit, but also go deep. It really depends, just be smart about it

  • MB

    Morgan Brown

    over 4 years ago #

    Almost every Heavybit talk is worth watching, IMO.

  • AA

    Anuj Adhiya

    over 4 years ago #

    I thought this was an amazing watch.

    Learnt a lot - and my biggest takeaway was thinking of how you can merge transactional and event-based data to give the business a richer understanding of what's really going on and the ability to answer really complex questions that you wouldn't otherwise be able to.

    Well worth your time if you're interested in analytics.