When you display options and products, should you present them vertically or horizontally? Horizontal assortments are usually more effective because they increase perceived variety. However, vertical assortments are better when you want to decrease variety (e.g., search results for a particular item). This post explains the psychology and various examples.
Idea from this article (click “save this idea” to add it a testable idea to a free version of GrowthHackers Projects)
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter