Make no mistake, mobile users’ needs are quite different from those of desktop users. To design better mobile experiences for your users, you need to be aware of the context of mobile interaction.
Nadav Savio and Jared Braiterman presented the overlapping spheres of context in which the mobile interactions take place in their paper “Design Sketch: The Context of Mobile Interaction.” Understanding the context means taking into account things like the user’s culture, environment, activity, goals, attention span, tasks, device and internet connection speed.
As you can see, there are a lot of factors to consider, but all of this information will ultimately help you more accurately determine the features and the usability of your mobile offering.
Now, with the context in mind, let’s explore some UX best practices that can help you optimize for mobile to deliver a better conversion rate.