HubSpot’s home page is visited by more than 4 million users per month, serving 18,000+ companies across 90+ countries. Their home page is the lynchpin for the company’s entire online ecosystem. So when the company grew massively from a private company to a multi-product, public global organization, a homepage redesign was in order. And it needed to happen quickly, in time for a grand release of a whole new product line at HubSpot’s annual industry event, INBOUND, just 1.5 months from the project kickoff. UX Designer Austin Knight led the project, supported by a team of three (visual designer, developer and marketing manager). Outside the immediate team, Knight also worked with six others for product positioning, copywriting, and technical development. This is the story of how a designer applied the focused research, collaboration and unwavering customer focus of Lean UX to deliver bottom-line results on a tight schedule.
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