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This is a handy guide to UTM parameters and explains exactly what they are, how to use them and the benefits they provide to marketers.

UTM stands for Urchin Tracking Module. I know what you're thinking - huh? Though it sounds complicated, using UTM parameters is actually deceptively simple and is something that can really up your marketing game. Attaching UTM parameters to the links you share is essential if you want to accurately track and attribute your digital marketing activities.…

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