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The low barrier to entry in eCommerce has helped connect many retailers and customers alike. On one hand, most retailers are selling to customers that would be impossible to reach without an internet connection.

On the other hand, customers have a plethora of options to choose from when it comes to making a purchase. This exchange between retailers and shoppers has provided retailers with tons of data.

Data is the key to reducing cart abandonment, optimizing prices, and building loyalty.

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