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Startups at a very early stage (<12 months) often have a limited amount of data to use to quantitatively assess their product-market fit. For early stage SaaS startups, one potential option is to use “trial” data as a leading indicator for product-market fit and go one level deeper to understand the growth trajectory and where the business is going. Here, we dig into two pieces of trial data can be used as a leading indicator for evaluating early-stage SaaS startups.

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