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In this article, we discuss how you can use consumer psychology to appeal to your customers - both consciously and subconsciously - in turn making them more than happy to increase the amount of business they do with your company.
Speaking from personal experience, an easy return process is a deal-breaker. If I had to pay for the return shipping fee, I aint pulling out my wallet.
Great post - it's hard to believe how many ecommerce stores still don't put enough value on design elements for improving AOV. With an ever increasing amount of competition, if a shopper can't find what they want, they'll just bounce.
Thank you for including ethics in your approach! This is still not a best practice.
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