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Most companies really struggle to understand how a complete stranger becomes a lead, then a customer and then a repeat buyer. The key is to start with a customer journey map. It will help you understand the positives, negatives and opportunities at each step on their journey, leading to more customers and also more revenue per customer. We've put together this step-by-step guide to help you map out your customer journey. We've also included a customer journey map template to help you get started.

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