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What *is* a user survey? When you run a user survey, you’ll post direct questions to your visitors with the goal of discovering their perceptions of specific issues. For conversion optimization, you can also use user surveys to identify the most common sources of anxiety and friction. To get the most useful results, pose open-ended questions, like “What do you look for when you shop for bath products?” This type of question allows users to voice concerns or opinions freely, and they may bring up points you hadn’t even considered. Find out how to structure user survey questions to get actionable results...

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