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Exceptional user experiences are rooted deep in cognitive and behavioral psychology.

A deeper understanding of the psychology behind your users' decisions can help you build more powerful, engaging, and effective user onboarding experiences.

You don't need a degree in psychology to make meaningful changes to your user experiences. All you really need to get started is an understanding of a few key psychological principles that influence the way users interact with your product. In this article, we'll cover the following:

1. Goal gradient effect
2. Speak-easy effect
3. Endowment effect
4. Choice paradox
5. Zeigarnik effect
6. Peak-end rule

Let's dive in!

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