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User Onboarding, in a way, is making sure that your users know everything you know about your product and the problem you tackle with it. Since you can never stop selling your solution, even to existing customers, onboarding is actually an ongoing process that basically never stops and simply turns into a long-term customer success and retention program. Customers require a lot of information to get from zero to hero. They need to understand your world, your brand, your approach, and finally your product. Falling in love requires time! We might feel infatuated with a concept, a person, or a product but knowing more about them opens the door to a whole new world that makes us appreciate them a million times more...

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