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At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile growth challenges. Seeing the innovative approaches they use to solve their diverse use cases is extremely rewarding. To share their experiences and insights with the broader mobile marketing community, we will be highlighting these awesome marketers throughout 2018. Last week, I chatted with Aditi Mohanty, who manages user retention at Vodafone. As most of you may be aware, Vodafone Group plc is a British multinational telecommunications company, headquartered in London. It offers services in Asia, Africa, Europe, and Oceania. On a global scale, Vodafone ranks fifth by revenue and second (behind China Mobile) in the number of connections (469.7 million) as of 2016. Vodafone owns and operates networks in 26 countries and has partner networks in over 50 additional countries. It had a market cap of approximately $75.5 billion as of February 2016, the eighth-largest of any company listed on the London Stock Exchange.

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