One of the biggest challenges you face when developing a mobile app is actually the part after you’ve created it. Your Launch and Promotion Strategy is absolutely essential to ensuring your app is a success.
Getting app downloads and installs is not easy!
In order to make your app successful, you need to get creative with your user acquisition and retention strategies. You really need to think out-of-the-box to improve your app’s discoverability across app stores and set the foundation for higher app installs.
Here are 7 tips that you can embed into your mobile marketing strategy to increase app installs: