Featured snippets are the holy grail of organic search results. They’re larger and more informative than standard organic search results, and they appear in “position zero”—above even the number one organic search position. And while it’s possible to unintentionally rank for a featured snippet, you’ll usually have more luck earning position zero results if you follow a few best practices. To put together a comprehensive list of featured snippet best practices, we asked 63 marketers to share their top featured snippet optimization tips with us. Follow the 15 tips they recommended below to win the featured snippets for all of your highest-ranking content.
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