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Even experienced SEOs are sitting up and taking notice: Is domain splitting the new big thing in SEO? The story of the erstwhile web behemoth about.com is sending shockwaves through the search industry. The portal is splitting itself into new, highly-specific websites – and with astonishing success. In this Unwrapping the Secrets of SEO, we examine whether we are we witnessing the renaissance of niche pages. Could this new trend drive a nail in the coffin for the strategy of online portals trying to be a one-stop-shop for users’ information needs?

  • MK

    Muhammad Saad Khan

    about 1 year ago #

    About.com had good search-engine traffic back in the day, but then it got worse and worse," Vogel says. "We confused Google, because you just can’t be an expert in diabetes and how to stain a floor." Same thing for Facebook and Pinterest and all the sites that now bring information to readers: the algorithms, as far as Vogel could tell, didn't value the generalism of About.com.

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