As you may know, SEO is one of the primary opportunities to get repeatable and scale-able growth for a business.
To give clarity into what SEOs offer, we surveyed 242 agencies, freelancers, consultants, and contractors who provide these services.
Although we didn’t reach statistical significance, this doesn’t mean you can’t find valuable insights from the survey data. Additionally, I will compare our results to Credo’s 2015 survey, and Moz’s 2012 survey to help give more context.
Here's the highlights of our SEO pricing survey:
- 62% of respondents price their services between $76 and $150 an hour.75.6% charge less than $150 per hour. The majority of contractors may be underpricing themselves. Marie Haynes will share why she believes someone good at SEO should charge at least $150 per hour.
- 24.6% of respondents indicated that they charge between $1,000-2,000/month. About a third (30.6%) charge less than $1,000/month. But nearly a quarter (23%) surveyed charge $4,000/month or more.
- Pricing is challenging to master. 81% of respondents change their rates based on the service they offer.
- It may surprise you that of those we surveyed, 6% of respondents are traditional marketing agencies and 11% are web design or development firms.
- The top three most popular services offered are on-page SEO (82%), keyword research (81.2%), and content creation (76.8%), yet only 2% identify themselves as part of a content agency.
- Only 34.4% of SEO contractors and agencies offer infographic or visual design services. Perhaps infographics are a dying trend. Or maybe this is an untapped opportunity.
Here is the full research: SEO Pricing is Ugly. Here are the Prices to Expect for SEO Packages [New Research].
If you have questions about the data, leave a comment and I'll do my best to answer it.