In a competitive market where everything is changing, the competition is shifting; you should always questions yourself: where do we go from here, and which strategy will get us there? Should we fortify our strategic position, move into nearby markets or branch out into radically new territory? For every marketers or business consultant defining the strategy is a difficult task and implies many components and tactics. A good start for you is to learn from your competitors' past activities, with an open mind not with the intent of copying their strategy.
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