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Growth metrics, growth hacks, and growth strategies are useful, no doubt, but often lack the context of your business. So much so that implementing something you think might work is way more complex than plug and play.

This guide presents an approach to growth as a system — it is an ‘unhack’ — a contextual approach to how you can identify and ramp up your strengths.

To this end, it also presents the billing system in a different light than you’ve seen it so far — a mechanism that you can use to experiment with growth patterns, not just a utility that can use to streamline subscription growth.