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If you’ll understand your customer’s thought process — through the campaigns you run — chances are high you’ll win their hearts, convert them, and drive growth for your business in no time.

And this isn’t that hard to do.

Sometimes, you only need to see how something affects you to understand how it would impact your target customers. Other times, you might need to send out surveys, study forums to get a feel for what’s pertinent to them, consume research papers, and really spend some time putting together a reliable customer profile.

This article shares four tried and true strategies aimed at understanding your customers’ thought process and winning their hearts.

  • DG

    Dana Gore

    over 2 years ago #

    I have always appreciated the story aspect - reading about others and writing about my own.
    There is something authentic about it. It's more personal and more relatable.

    All great ideas, but that one is what I most relate to. And from the feedback I've received over time, it's what others have appreciated as well.
    Thanks for sharing this :)

  • LS

    Lisa Sicard

    over 2 years ago #

    Thanks Ben for sharing this informative piece. I love the idea of the waiting list and may try that one out in 2018. I also love the demonstration part - I like it both ways, as a consumer and as a blogger. I love using them and they do help me in purchase decisions. Even at home shows, demonstrations are huge and help sell products fast!
    I've always loved the idea of exclusivity but not sure how to achieve it yet. That one has me thinking Ben. I'd love to find something with that in the coming year.

  • JH

    Joy Healey

    over 2 years ago #

    Interesting how different people react to the different approaches.

    The story one is the one that best relates to my preferences.

    I'm afraid I'm far too impatient for waiting lists LOL. I want it NOW! In fact I'm about to cancel an order that promised me "Instant Access" and 48hrs on hasn't delivered because they processed my payment by echeque which takes several days to clear. Their choice, not mine. The money is in my bank.

    My thought process when I bought that was "I have a few hours spare this weekend, this new tool sounds interesting and promises Instant Access and a 30-day return period".

    So the weekend has passed, I haven't been able to test the product and they have let me down. But instead of waiting, I set out to find something similar with Instant Access - which I did. So they converted by appealing to my thought process, but didn't deliver, and I'll be cancelling :-(

  • LR

    Lorraine Reguly

    over 2 years ago #

    It's definitely important to understand how consumers think and to learn what they like. Storytelling is a good way to connect with customers, too, and it's great that more businesses are realizing this and using storytelling in their marketing endeavors!

  • CR

    Cori Ramos

    over 2 years ago #

    Hi Ben,

    Thank you for sharing this valuable post. I will definitely apply these tips to better understand my customer's thought process.

    It never occured to me to start with market history - but after reading your article, I will be going forward.

    And I agree that storytelling is a great way to get customers to become familiar with our product/company.

    Thanks again for sharing!

  • RB

    Ryan Biddulph

    over 2 years ago #

    Aha; telling informed stories is right up my alley. Stories are the link between the heart and brain, connecting our emotions with our logical, dry, non-emotional side. Big time tool for getting into the minds of your customers and doing so regularly, because when you tell stories you appeal to something deeper.


  • SA

    Swadhin Agrawal

    over 2 years ago #

    HI Ben,
    Nice share.
    Understanding your customers and giving them what they want are the key to better sales and even better a service that solves your customers issues.

    The idea of being heard, a business that addresses the solution in itself is so overwhelming and true that customers can become your brand ambassadors for free.

    I loved the idea of informed storytelling.


  • RC

    Reginald Chan

    over 2 years ago #

    Thanks for sharing this Ben.

    The article is spot on and yes, understanding how they think, react etc will give you all the advantages you need to close sales and increase growth!