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Geckoboard's head of content, Laura, shares all of the metrics we track as a SaaS startup and why. She also included an example of the dashboard we use to keep track of the performance of all key marketing metrics. The KPIs included are:

  • Sessions vs prev 30 days
  • Session to trial conversion rate
  • Current trialists
  • Trial to customer conversion rate
  • New customers today
  • Organic search trial signups vs goal
  • Direct trial signups vs goal
  • Referral trial signups vs goal
  • Current visitors on website 
  • Book-a-demo leads created vs goal
  • Email course signups vs goal

Churn rate We'd love to know what your metrics are that matter most to the bottom line of your business!

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