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The WHY part of the customer retention strategy discussion is mostly clear today. What’s interesting for marketers and product managers nowadays is how to put the strategy to work. In other words, how to connect the various departments, data stores, and CRM tools in a way that yields increased customer lifetime value. In this article, we’ll go through modern customer retention program tactics, in particular, how you can incentivize them to influence customer lifetime value and what it takes to implement this.

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