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Every marketer needs data. Good data. Data to help inform your strategy and better execute your next campaign.

That’s especially true for social media marketers. The social space can feel like a complete lottery – one post takes off, while the next one sputters and stalls.

And while it’s never a sure thing, you improve your chances of success when you make decisions fuelled by information.

So to help you out, we sifted through more than 700 million tweets to find engagement trends and takeaways, and hopefully give you that data you desperately need.