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Twitter will no longer have the purity of a self curated feed with occasional advertisements. They have announced that they will be curating Tweets from people you didn't follow and inserting them into your feed automatically. They've been testing this feature and claim that people liked it.

  • SE

    Sean Ellis

    over 4 years ago #

    I can see from an onboarding perspective why they might want to do this. Since their data shows that following at least 30 people makes you much more likely to become a habitual Twitter user, automatically adding Tweets to your feed might be a short cut to getting new users there.

    But personally I'm disturbed by it. It seems like only a matter of time before Twitter becomes unpredictable about what will appear in your feed. Since they'll now be putting stuff into your feed, it's likely they'll soon start removing stuff. For companies that have followers this will mean a need to change approaches. Hopefully engaging content will be rewarded, so this will cause companies to want to create more engaging content. Of course with change comes both disruption and opportunity.

    • JB

      Joseph Bentzel

      over 4 years ago #

      What Sean said plus this. If it's not a true follow, it's not really "social" media. It's just media.

      • TM

        Tom Maiaroto

        over 4 years ago #

        We're entering (or re-entering) an era of curation. BuzzFeed, Upworthy, Product Hunt, etc. It was a slippery slope really. Pinterest certainly blurred the lines a bit too.

    • SH

      Skyler Hair

      over 4 years ago #

      I think I understand the hesitation. The only way I see this working is if the content is actually REALLY good and applicable.

      It's like an ad. People don't mind if it's timely and relevant. I'm not convinced Twitter can do that at scale though.

      • ND

        Nate Desmond

        over 4 years ago #

        I bet their "curation" is completely automated based on leading signals from users (favorites, retweets, etc). Which would make it scaleable, but also opens it to contextual errors.

      • TM

        Tom Maiaroto

        over 4 years ago #

        Their ads would indicate no. The categories they allow you to advertise to are quite limited and you end up paying for engagements from users who completely miss the mark. I do not trust Twitter's targeting to be frank. This is quite surprising given the access to data that they have.

  • TM

    Tom Maiaroto

    over 4 years ago #

    A. If you aren't following anyone this is nice because it eases you into Twitter without telling you to follow people. I think this would be a far better UX.

    B. If you could turn off the feature, then ok...Or if it was off in another section.

    Outside of A and B there I think Twitter is shooting themselves in the foot. There's NO WAY this tested well. Not with the climate out there. Not with people interested in things like Path and Ello and such.

    It makes determining "reach" much more difficult as well. Every existing system bases reach off of number of followers. This now makes that approach much more inaccurate (it was already inaccurate in my opinion - hence why I built the Virality Score).

    Anyway, it kinda makes it difficult to measure the ROI of social media in some respects and part of me wonders if they are doing it to camouflage things. How does this play with their ad system? Promoted tweets cost money.... But.... these... don't? So... Kinda confusing and kinda upsetting.

  • VL

    Vivre Lokes

    over 4 years ago #

    It seems pretty unnecessary - isn't that what retweets are for?

  • JK

    Justin Kearns

    over 4 years ago #

    I fear twitter will follow Facebook and become a rolling timeline of adverising. User experience being sacrificed for the dollar.

  • LS

    Logan Stoneman

    over 4 years ago #

    As an initial entry service, I could see this as useful, but after already following a certain threshold of users, this should be turned off. I'm not interested in seeing more tweets flood an already curated timeline by my own doing, especially if I'm an active user.

  • AA

    Anuj Adhiya

    over 4 years ago #

    I'm actually ok with it because I don't normally look at the unfiltered feed (ie use lists) and don't mind the occasional serendipity for when i look at the main feed.
    What I would like is for such tweets to be identified in some way as being from strangers (just like an ad is).

  • BR

    Barbara Radisavljevic

    over 4 years ago #

    That Facebook is doing something similar with my wall while not showing me enough of what my friends post is why I do most social networking at tsu now. I like to curate my own material. I think the only solution for Twitter is to make a new list of the people I really want to see and use that as my feed. I will probably use Twitter less and Tsu more. I seem to be already doing that.

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