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Is Twitter an effective social channel for B2B lead generation?

Generating leads on Twitter for B2B companies is often overlooked or seen as a nice-to-have when building a brand account.

But on the contrary, when compared to other social media platforms, Twitter performs better for lead generation purposes by nearly 50%--so how do you use this great social platform to generate B2B leads?

In this article, dozens of marketers share 6 effective tactics to help your brand generate more B2B leads on Twitter:

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