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A comprehensive analysis of Twitch.TV Business Model, divided to 3 core components: 1. Advertising 2. Subscription 3. Partner Program Enjoy and hopefully get some ideas! Noam.

  • NS

    Noam Schwartz

    over 4 years ago #

    I can't know for sure, but based on the correlation between the rumors about their revenues, the increase in CPM and increase in traffic (https://www.similarweb.com/website/twitch.tv) it is safe to assume Advertising is the most important channel.

    The best way to boost earning on Twitch IMO is to make sure you market your channel the same way you'll market any other online product such as Webinar, Blog, E-Book etc.

    Also, invest in channels that are not connected to Twitch.TV such as Vine, IG, Snapchat, YouTube and make sure your content is top notch.

    Also, doing interesting things while you're on the air is the most important thing. While many people come to Twitch to watch games, they're there to be entertained. If you'll entertain them, they'll return and share.

  • MM

    martín medina

    over 4 years ago #

    Thanks for the analysis and the comparisons. I am a frequent Twitch user and many of the projects I currently am working on involve content on Twitch. Do you know which of the three channels is their main monetization channel? Also do you have any tips on how to boost earnings from Twitch?

    • NS

      Noam Schwartz

      about 4 years ago #

      I can't know for sure, but based on the correlation between the rumors about their revenues, the increase in CPM and increase in traffic (https://www.similarweb.com/website/twitch.tv) it is safe to assume Advertising is the most important channel.

      The best way to boost earning on Twitch IMO is to make sure you market your channel the same way you'll market any other online product such as Webinar, Blog, E-Book etc.

      Also, invest in channels that are not connected to Twitch.TV such as Vine, IG, Snapchat, YouTube and make sure your content is top notch.

      Also, doing interesting things while you're on the air is the most important thing. While many people come to Twitch to watch games, they're there to be entertained. If you'll entertain them, they'll return and share.

  • JL

    Julien LE COUPANEC

    about 4 years ago #

    Thx for this article and good luck for your blog! Seems promising :-)

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