We all like to make decisions based on data and in-depth analysis.
However, we're human beings and one the most powerful ways to interactions with another human is through emotions.
That's where humor enters the picture.
Humor is a great strategy to implement in your email marketing campaign.
In fact, 50% of European and American consumers prefer humor in marketing over any other messaging theme.
Let's just face it. All of us like a good laugh!
Putting a smile on your audience's face will positively affect your campaigns!
So, this might be a new approach for your next campaign.
In this article, you'll learn how the top e-commerce brands use humor to drive more email engagement, and how you can too.
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