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We all like to make decisions based on data and in-depth analysis.

However, we're human beings and one the most powerful ways to interactions with another human is through emotions.

That's where humor enters the picture.

Humor is a great strategy to implement in your email marketing campaign.

In fact, 50% of European and American consumers prefer humor in marketing over any other messaging theme.

Let's just face it. All of us like a good laugh!

Putting a smile on your audience's face will positively affect your campaigns!

So, this might be a new approach for your next campaign.

In this article, you'll learn how the top e-commerce brands use humor to drive more email engagement, and how you can too.

  • KF

    Katy Flatt

    almost 2 years ago #

    I really try to do this -- I sometimes get too bogged down in my preconceptions about how other people will receive my laid-back attitude, but if I stress too much and change my voice to fit everybody, it doesn't feel like me and the robot comes out.

    Great take on emotional selling!

    • MD

      Mikkel Damsgaard

      almost 2 years ago #

      Yes, good point Katy.

      In terms of whatever company you are, you should find your own tone of voice :)

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