There are two NPS surveying methods: The first is Relationship NPS, when you survey your customers on a regular basis, such as quarterly or once a yer. The second is called Transactional NPS, which is a targeted survey after your customers triggered an important event or completed a transaction. Both methods have advantages and disadvantages. We'll look at the key differences between them help you understand how each survey method can help your business grow, increase retention and generate more meaningful, actionable feedback from customers.
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