Building search engine traffic can test anyone’s patience. This strategic approach will help shorten that waiting game. Two trillion. That’s how many searches were conducted on Google in 2016. The search giant processes more than 40,000 queries every second, adding up to billions of searches each day. Clearly, a strategic approach to your search engine is mandatory if you want to drive more traffic and leads. The most common SEM strategy is, of course, SEO. If you follow the best practices, you should be able to rank for your keywords for free and drive plenty of traffic, but only if you can make it to the prime spots in the SERPs. To get maximum traffic and leads through SEO, you will need to appear in the top three spots in the search results. The sites that nail one of these top spots get more than 50% of the clicks. Here is the problem though: Ranking with traditional SEO techniques alone takes a lot of time. Getting to the top spots for your keywords can take 3-6 months and even longer sometimes.