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Building search engine traffic can test anyone’s patience. This strategic approach will help shorten that waiting game. Two trillion. That’s how many searches were conducted on Google in 2016. The search giant processes more than 40,000 queries every second, adding up to billions of searches each day. Clearly, a strategic approach to your search engine is mandatory if you want to drive more traffic and leads. The most common SEM strategy is, of course, SEO. If you follow the best practices, you should be able to rank for your keywords for free and drive plenty of traffic, but only if you can make it to the prime spots in the SERPs. To get maximum traffic and leads through SEO, you will need to appear in the top three spots in the search results. The sites that nail one of these top spots get more than 50% of the clicks. Here is the problem though: Ranking with traditional SEO techniques alone takes a lot of time. Getting to the top spots for your keywords can take 3-6 months and even longer sometimes.

  • DG

    Dana Gore

    over 2 years ago #

    I have a lot to learn when it comes to traffic, SEO and keywords, so I appreciate this.
    It's easy to get lost in the crowd. The short tail/ long tail info is helpful to me - and I can see why there are pros and cons to using both. I guess it'll mean implementing a balance of sorts and using this wisely.

    There's a ton of info in this post and I have it bookmarked. I usually create longer posts (2,000 words +), but I haven;t been using ads lately and I always get confused when it comes time to choose the keywords.

    For me - writing is easy. The rest is challenging, so thank you so much for sharing this :)

  • LS

    Lisa Sicard

    over 2 years ago #

    Hi Nadav, I thought I knew quite a bit about PCC but I had not known about the Dynamic Search Ads or Click Cease to avoid going over budget due to fraud with the tool. Thank you so much for this.
    I love the reminder too about using those long tail keywords, - so important today to do. I think PPC is very important for folks with new websites and/or blogs to get visibility quickly via search.
    Thanks for sharing this one with us here.

  • PS

    Paul Skah

    over 2 years ago #

    Thanks for that!

  • BP

    Brenda Pace

    over 2 years ago #

    Hi Nadav,

    We all want and need traffic to our sites, right? We're told by using good SEO practices and keywords, that will happen. However, what type of traffic do we get if our content stinks? We get bounce rate, right? Quite frankly, I need someone to do my SEO for me or a really good tool where I don't even have to think about it. I'm not a Yoast fan so maybe there's another tool out there to help me?

    I can't believe there have been 2 Trillion Searches! That totally blows my mind!

    Thank you for sharing this. Gladly passing it along!


  • RB

    Ryan Biddulph

    over 2 years ago #

    Those long tail keywords are some winners Nadav. Really fabulous way to drive steady traffic to your blog over the long haul. I also saw how nailing down a few key phrases with low competition helped me draw in targeted readers over years.

  • JH

    Joy Healey

    over 2 years ago #

    Being worried about PPC click-fraud I have always looked for long-tailed keywords instead of using PPC. But as Sagi Solomon says it can be slow burn strategy. I hadn't known about the SEMrush keyword finder, so appreciated your keyword finding tutorial and I'll certainly give that a try.

    My fears about PPC came from my daughter-in-law's experience. She had a thriving business and much of it came from word of mouth referrals, PLUS PPC advertising initially. Then suddenly her rivals figured out PPC fraud to spend a lot of money for her. For a small business providing an offline service and advertising with just self-taught IM info this had a devastating effect so she stopped using PPC precisely because of fraudulent clicks. She (and I) had no idea there were fraud prevention tools. I will recommend she takes a free trial of ClickCease, because it has an affordable upgrade price. She was certainly losing more than that to click-fraud each month.

    Thanks for such a useful article on short term and long term traffic generation.

  • RC

    Reginald Chan

    over 2 years ago #

    Thanks for sharing! SEO has long been a huge project for money and PPC could be a great way to boost instant traffic.

    Voted up and awesome work, Nadav!

  • RC

    Ravi Chahar

    over 2 years ago #

    Hi Nadav,

    Adding images and writing the long content is what I always do. Keeping the content around 1000- 2000 words is better only if it's easy to read.
    And for PPC, Google Adwords is a friend of many.
    Thanks for sharing with us.

  • JM

    James McAllister

    over 2 years ago #

    Love SEMRush and read almost every article they've put out. Been using their tools for a while now and couldn't get by without them.

    I've never thought about running PPC to a blog page -> offer but looking at some of the estimated CPCs for some of our articles, it could very well come out to yield a positive return, let alone all the advantages of the backlinks and additional exposure.

    I'll have to explore the Dynamic Search Ads as well and see if that'll be a good option for us. I've seen it before, but I never bothered to look into it further.

  • CR

    Cori Ramos

    over 2 years ago #

    Hi Nadav,

    Thanks for showing us how we can create an SEO and PPC strategy. It never dawned on me that although few people are using long tail keywords we'd rank well because of the low competition. I'll have to keep that in mind.

    I really liked the quick tutorial for using SEMrush. I'll be stopping by their site after I leave this comment to play around with the tool. I like learning about new tools. :)

    Thanks for the tips to create ranking content. I still haven't hit 2,000 but I'm almost there. :)

    Great post Nadav!


  • LR

    Lorraine Reguly

    over 2 years ago #

    When I first began blogging, I never used images (can you believe it?)!

    Now I use them in each post...

    I like the tip about making sure to use images to rank in the SERPS.

    Neil Patel even advises how to grow your traffic strictly from images.

    I use Canva to create the images I use on Wording Well.

    I also add my website name to them... to help with branding. ;)