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The goals, metrics, channels, focus, team structure, everything evolves and changes as you move through these the three phases of growth. Knowing where you are in this path helps you understand what you should be spending your time on. Focusing on the right tactics at the right time helps move you through this path efficiently and successfully.

  • JD

    Justin Dennis

    over 5 years ago #

    good post. love that traction channels are an experiment to focus on one. It's so easy to convince yourself everything must grow all the time. Intercom had a good post around that topic: https://blog.intercom.io/onboarding-users-low-hanging-fruit/

  • RT

    Rohit Tirkey

    over 5 years ago #

    Amazing post Brian.
    When it comes to early stage startups we generally tend ignore the fact that the product has to be "Market fit" before going ahead otherwise everything falls down. Moreover, what i have learnt is that you should grow with your initial customers or small target segment. May be you have to spent hundreds of hours on them, they are the one who can lay down the foundation to scale your business when needed.

  • AT

    Andrew Thompson

    almost 7 years ago #

    Top notch post Brian.

    • BB

      Brian Balfour

      almost 7 years ago #

      Thanks. I'd love to hear what problems/questions you/others are facing here surrounding growth. I have tons of content but trying to focus it.

      • AT

        Andrew Thompson

        almost 7 years ago #

        No problem. Here is a list of stuff I'm particularly interested in:

        1. Defining product/market fit and determining the right moment to switch to growth.
        2. Breaking down retention to discover leading indicators for highly engaged/retained users (i.e. Facebook's 7 friends in 10 days, Twitter's 20 follows in the first session... etc).
        3. Recruiting for a growth team. Examples of successes and failures would be great.

        That's the list for now. Hope that helps.

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