Are you a CMO? When was the last time you invested money into Customer Acquisition? Today? When was the last time you felt confident spending one dollar because you’d get back 10 dollars? And I’m not speaking about extrapolating LTV. I’m speaking about real LTV on a specific customer. Tracking Customer Acquisition can solve all your problems. But it’s not as easy as it may sound. Many solutions are available but they all have pros and cons… This article will give you all the solutions to help you measure Customer Acquisition and compute your Customer Acquisition Cost (CAC).
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