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In this article, I’ll walk you through the steps I went to implement the solution, along with examples of the data I can now access through Google Analytics’ reporting interface. As you might have guessed, if you’ve read my articles before, I implemented Enhanced Ecommerce with Google Tag Manager. Note, this is not a step-by-step guide, but should rather provide inspiration for you to think out-of-the-box when it comes to Google Analytics’ features.

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