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It’s free, it powers analytics for 64 percent of the top 500 retailers in the U.S., and it single-handedly made analytics a mainstream concept for marketers and ecommerce managers everywhere.

But just because it’s the most popular option doesn’t mean Google Analytics is the absolute best option for every ecommerce business.

You tired of looking at your Google Analytics and wondering why it's harder to crack than the DaVinci Code?

Here are some alternatives that can save you time and make looking at analytics bearable.

  • TE

    Tina Eaton

    over 1 year ago #

    The privacy issue is going to be huge pretty soon. Time to make the switch from GA.

    • GR

      Gigi Rodgers

      over 1 year ago #

      It still blows my mind that Adobe...ADOBE!...has an analytics tool! I use their creative suite consistently. I'm going to look into this!

  • TC

    Tad Chef

    over 1 year ago #

    Good list but sadly Mixpanel is very hard to use. It's more for hard core web devs.

    You also forgot to mention Woopra. This is still my favorite.

    For privacy I'd rather use Matomo though. It's self-hosted any anonymizes data.

    • GR

      Gigi Rodgers

      over 1 year ago #

      Definitely nothing wrong with adding to the list!
      Thanks for those suggestions. I've never heard of them before.

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