Newsletters are generally the most popular mode of communication, with close to 83% of companies sending them out. Companies and brands spend a lot on designing these newsletters right down to the smallest detail because if done right, they can bring a sizeable chunk of revenue for them. Certain companies have entire divisions dedicated to emailer marketing because of the success it has bought them.
One aspect that needs to be kept in mind while sending emailers is that the subject line plays a significant role in deciding its fate. Subject lines are the first things your customers notice when they receive a mail in their inbox. They also condense the message of your emailers in a most quirky and fun way to push readers to open the email and go through its content.
Look the full article to know more=>
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter