Retail is in the midst of an online revolution. With human contact being minimized we are moving away from window shopping to online browsing, from pamphlets to emails.
According to Nasdaq:
“Digital sales are projected to represent more than 16% of total retail for the year and account for more than three-quarters of retail's total gains. And those numbers are only expected to grow from here.”
Particularly during this time, we know that email marketing will be an even more important piece of your retail strategy.
So we have created this guide to help you get started from understanding the importance of email marketing to showing you some examples of great emails from retail brands.
Let’s dive in.